Maruti Suzuki Rewards - an all-new attractive loyalty program

Maruti Suzuki India Limited found yet another way to increase its sales and attract more and more customers for different transactions(not only car purchasing) from them. This time it has introduced an all-new loyalty program called Maruti Suzuki Rewards. source - dsij.in

As per them- "Designed keeping you at the core, Maruti Suzuki Rewards is our all-new loyalty program that is singularly focused on making you feel special. After all, that's what families do.

Every single interaction with the company will be a rewarding experience for the customer. It will cover all passenger vehicle customers from Arena, Nexa, and true value outlets. This program provides a range of benefits to customers on purchase of an additional car, service, insurance, accessories and customer referrals, and several others 'association benefits'. check out new gen Kia Carnival

At the launch of this initiative, Mr. Kenichi Ayukawa, MD & CEO, MSI said, “Maruti Suzuki Rewards reinforces our commitment to offering a bouquet of delightful services to customers. This new loyalty program takes this spirit forward and brings together some of the finest benefits. It offers flexibility to the members to use the benefits as per their need and climb up the tier ladder of the loyalty program to avail special and exclusive benefits. The program will be accepted at all Maruti Suzuki dealerships across India. The rewards can be used for redemption against vehicle service, purchase of accessories, genuine parts, extended warranty, and insurance or enrolling with our driving schools.” source - Amazon.in

Customers will be classified into 4 tiers - Member, Silver, Gold, and Platinum. They can upgrade their level by performing more and more transactions with the company thus unlocking exclusive rewards and access to exclusive events.

Members from the AutoCard and MyNexa program will be transitioned automatically to this new loyalty program. Also, the program is card-less thus all information and transaction alerts will be sent digitally to the customer's registered mobile number.

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