Just learn from Tata how to seize a very special day as an advertising opportunity. It just launched an ad celebrating Father's Day while introducing its power-packed hatchback Altroz-'The Gold Standard'.

The Ad



This ad clearly takes an eye on its rivals like Maruti Baleno, Hyundai i20, and the Volkswagen Polo by saying "I will be iconic on the streets" and boldly stating "Let Daddy Show How To Set #THE GOLD STANDARD".
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This ad further targets Toyota Glanza by saying "You're just a fancy name coz they be Glanzing at me".

Tata Altroz which is supposed to have 'Gold Standard' features, comes in two versions - one with 1.2 L Revotron BS6(1199cc engine with 3 cylinders) and other with 1.5 L Turbocharged Revotorq BS6(1497cc engine with 4 cylinders). This 5 seater comes with a 5speed manual transmission and 345L boot space. Adding to this is it's 5 star global NCAP safety rating.
As per reports, Tata Altroz is India's most fuel-efficient hatchback.




Let's see will if Tata's turnaround strategy can turn into sales.