BMW Group announced on Monday, June 22
about the introduction of its new brand and corporate identity for all
communications in India.
Communication logos changed
The BMW, BMW I and BMW M communication logos
have been changed, with a new logotype and new design principles to reflect its
versatility. The BMW brand has worked on the expectations and visual style of
today and is a better fit for the digital age. #JustCantWait is its
first communication campaign in India to showcase the new brand design.
The new design is an exposition of the
revised brand identity, which is customer-centric. The added transparent
version of the logo is an open invitation for the customers to enter the world
of BMW.
This change also reflects BMW's transition
from being based purely on the automotive world to being about next-gen
technology and connections. The latest look of the BMW brand is committed
towards the challenges and opportunities of the digital world.
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‘To connect with customers’, says BMW President
Arlindo Teixeira, the acting President of
the BMW Group India, said, “BMW cherishes its relationship with its esteemed
customers and followed up with innovative products and value-added services.
The new brand design and logo stands for further openness and clarity. Further,
it symbolises the brand’s significance and relevance for mobility and driving
pleasure in the present and future. BMW Group India is geared up to the
challenges and opportunities of digitalisation. We have seamlessly transformed
ourselves to better serve our existing and new customers’ needs.
We just#JUSTCANTWAIT to see how BMW
follows this up in the future as well.
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