BMW Group announced on Monday, June 22 about the introduction of its new brand and corporate identity for all communications in India.

Communication logos changed

 The BMW, BMW I and BMW M communication logos have been changed, with a new logotype and new design principles to reflect its versatility. The BMW brand has worked on the expectations and visual style of today and is a better fit for the digital age. #JustCantWait is its first communication campaign in India to showcase the new brand design. 


The new design is an exposition of the revised brand identity, which is customer-centric. The added transparent version of the logo is an open invitation for the customers to enter the world of BMW.

 This change also reflects BMW's transition from being based purely on the automotive world to being about next-gen technology and connections. The latest look of the BMW brand is committed towards the challenges and opportunities of the digital world.

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‘To connect with customers’, says BMW President

Arlindo Teixeira, the acting President of the BMW Group India, said, “BMW cherishes its relationship with its esteemed customers and followed up with innovative products and value-added services. The new brand design and logo stands for further openness and clarity. Further, it symbolises the brand’s significance and relevance for mobility and driving pleasure in the present and future. BMW Group India is geared up to the challenges and opportunities of digitalisation. We have seamlessly transformed ourselves to better serve our existing and new customers’ needs.

  

We just#JUSTCANTWAIT to see how BMW follows this up in the future as well.