Maruti Suzuki Nexa: The Ever Growing Retail Network Completes 5 Years

The Nexa retail network was brought into the Maruti company around this same five years ago. Quite evidently it has come a long way since its origin. Maruti is celebrating the Nexa because it's now the third-largest retail network in India and has served a whooping 11 lakhs of customers who certainly enjoy the hospitality of the company. With over 370 showrooms in 200 cities, Nexa surely stands up to its motto of creating new to inspire the next.

It was launched on July 23, 2015, and has since never failed to impress its customers. In this article, we will look at the legacy of the Nexa which surely made some considerable contributions to boost the sales of the Maruti cars.

Nexa made its impact with the three most important organs of retail brand I.e unmatched hospitality, great innovation, and global outreach and understanding the market demand.

Nexa brought AR(augmented reality) for customers to experience the comfort and design of is actually driving the car although being online browsing the offers. The brand also offers new features or perks like Smart hybrid, Suzuki connect, smart play infotainment system, and Nexa safety.

Mr. Shashank Srivastava said this on the occasion that Nexa marked the first initiative by an automobile company in India to go beyond selling cars and create a new format of retail experience for its customers. He also added that in these 5 years Nexa with its diverse range of products, intelligent brand associations, and unique customer experience has delighted 1.1 million customers. Nexa is the third-largest retail brand in India, with Nexa they're able to attract modern India urban consumers to Maruti Suzuki's portfolio. With this, he expressed his gratitude to the ever-evolving customers and promised to deliver them the best they diverse.

July,2020  Sales Update

 Maruti Suzuki India  posted  a loss of Rs 249 crores during the first quarter of the financial year. the previous year at this same time, they had a whopping profit of Rs 1435.5 crores which shows quite a drastic loss for the company but looking at the bright side, the situation is expected to improve in the coming days. Coming to the net sales, the figures don't seem to look any good having sold worth Rs 3677.5 crores this time as compared to the 18735.2 of the previous year. It wouldn't be wrong to say that MSIL was one of the most hard-hit companies by the pandemic. After the nationwide lockdown ended this seemed pretty good for a while as compared to the previous months and the reported a growth of 1.3%Maruti sold around 1,08,064 units on July 2020 which was a growth of 88% from June 2020 and. yet they recorded as meagre 1.1% decline from 2019.